ABOUT

GP – The Reputation Agency is more than a strategic partner; we are a steadfast companion on our partners' journey to shape and safeguard intangible values. Since founding in 2004 under the name GoldenPen, we have pursued a mission beyond traditional communication campaigns. GP empowers brands to tell their stories boldly and sustainably, with values that transcend time and remain resilient in the face of every challenge.
We at GP understand that a brand’s reputation is not built in a fleeting moment or by a single promise. It results from genuine relationships, profound trust, and courageous decisions. This belief is why GP defines itself as The Reputation Agency—where reputation is preserved and strengthened to stand the test of time. In a world where trust can erode instantly, GP is the essential partner, helping businesses connect deeply with communities and spread lasting value.
GP’s black-and-white logo is more than a visual symbol; it embodies our commitment to transparency and integrity—core values we uphold in every action and decision. The fingerprint etched into our logo honors the uniqueness of each partner and their individual story. While technology and artificial intelligence evolve daily, GP remains devoted to the irreplaceable value of the human touch—the emotional connection that technology can never fully replicate. Every message we convey is imbued with humanity, fostering deep bonds between brands and their audiences.
Looking forward, GP dreams big, with a vision to become a global leader in reputation management in Vietnam and worldwide. We continually seek creative solutions and pioneer the application of technology while remaining rooted in our core humanistic philosophy. For GP, success is measured by impressive campaigns and our ability to help each business create a long-lasting legacy.
GP's mission is to protect and amplify the legacy of our partners, from crisis management and leadership communication to CSR and ESG initiatives. We are not only here to help businesses face risks but also to empower them to establish and grow their brands in a meaningful, sustainable way. For us, reputation is not just credibility; it is a dynamic force and an inspiring story.
GP – The Reputation Agency is proud to be more than a reputation guardian. We partner in helping businesses assert their value and forge lasting connections with their communities. With GP, reputation is not just a matter of credibility; it is a powerful journey that grows and endures alongside the trust and loyalty of those it touches.