WHAT'S ON

On September 6, 2024, the seminar titled "The Power of Communication in Building and Promoting Sustainable Development" was held as part of the 18th International Tourism Expo (ITE HCM 2024). The event attracted speakers who discussed the crucial role of sustainable communication and the responsibility of businesses in enhancing their reputations while driving sustainable development goals.

The seminar featured five discussion topics and two special panel sessions that highlighted the critical role of communication in advancing sustainable development across multiple industries, especially tourism.

The event provided deep insights and perspectives on today's pressing issues:

• Sustainable Communication: Through inspiring stories, communication helps raise awareness of environmental protection and cultural preservation.
• ESG Communication: Developing ESG (Environmental, Social, Governance) communication strategies helps businesses affirm their sustainable commitments and minimize the risks of "greenwashing."
• Circular Economy: Clear communication on recycling initiatives and resource conservation following the 3R model (Reduce - Reuse - Recycle).
• Responsibility and Transparency: Honest and transparent communication is critical to strengthening public trust and enhancing corporate reputation, thereby shaping a national brand.

For practical, sustainable communication, businesses must maintain CONSISTENCY in their commitments, EDUCATE communities, promote tangible ACTION, and build strong CONNECTIONS with partners and customers. These are the essential factors for creating a lasting and sustainable impact.