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Reputation Management and Strategic Communication

CAPTURING GENERATION Z WITH REPUTATION MANAGEMENT STRATEGY 4.O

10 11, 2024
How can your brand attract and captivate Generation Z — the future customer base — while building a solid reputation in the digital age?
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CSR & ESG Innitiatives Implementation

SEMINAR: "THE POWER OF COMMUNICATIONS IN FOSTERING SUSTAINABLE DEVELOPMENT"

10 11, 2024
On September 6, 2024, the seminar titled "The Power of Communication in Building and Promoting Sustainable Development" was held as part of the 18th International Tourism Expo (ITE HCM 2024). The event attracted speakers who discussed the crucial role of sustainable communication and the responsibility of businesses in enhancing their reputations while driving sustainable development goals.
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Public Relations

GLOBAL ALLIANCE AND WITH THE UNITED NATIONS: PROMOTING 'RESPONSIBLE COMMUNICATION' AS THE 18th SDG

10 11, 2024
On July 24th 2024, the President and CEO of the Global Alliance, Justin Green, delivered an important speech at the United Nations, supporting the global call for "Responsible Communication" as a new Sustainable Development Goal (SDG) 18.
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CSR & ESG Innitiatives Implementation

3 ESG ENGAGEMENT STRATEGIES FOR GOVERNMENTS, CUSTOMERS, AND COMMUNITIES

10 11, 2024
ESG has evolved into a comprehensive framework with three standard pillars: Environment, Social, and Governance. It reflects a company's interaction with the surrounding community and environment to maximize stakeholder benefits.
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Reputation Management and Strategic Communication

APAC REPUTATION PERSPECTIVES REPORT 2024” ON 3 CORE TRENDS: ESG – DEI AND W@H

10 11, 2024
The “APAC Reputation Perspective Report 2024” was conducted by PRCA APAC (Public Relations and Communications Association Asia Pacific). Insights were gathered from 30 senior leaders with over 15 years of experience working in companies and media agencies across the Asia – Pacific region.
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Reputation Management and Strategic Communication

GP-THE REPUTATION AGENCY AT THE 2024 PROVINCIAL BUSINESS COMPETITIVENESS FORUM

10 11, 2024
On July 9, 2024, the first Provincial Business Competitiveness Forum (PBCF) was held by Saigon Entrepreneur Magazine, attracting over 300 participants, including government officials and business associations.
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Professional Events

SHARING ABOUT "THE PORTRAIT OF A SUCCESSFUL YOUNG PERSON" BY THE MANAGING PARTNER OF GP-THE REPUTATION

10 11, 2024
On June 14, Mr Nguyen Khoa My had a meeting and shared his insights with students from Can Tho University and other universities in the Mekong Delta region on the topic "The Portrait of a Successful Young Person in the New Era."
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Public Relations

MANAGING PARTNER OF GP – THE REPUTATION AGENCY JOINS THE EXECUTIVE BOARD OF THE GLOBAL ALLIANCE

10 11, 2024
On May 25th in Lima, Peru, the 22nd Annual Congress of the Global Alliance for Public Relations and Communication Management officially announced its new Board of Directors for the 2024-2025 term.  
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CSR & ESG Innitiatives Implementation

UNLOCK THE POWER OF TRANSPARENT, AUTHENTIC, AND RELIABLE ESG COMMUNICATION WITH GP

10 11, 2024
According to a report by the Global Alliance, ESG (Environmental, Social, and Governance) is becoming a central focus in global business development trends. Consequently, ESG communication is crucial in enhancing corporate credibility, boosting reputation, and attracting stakeholder trust.
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